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Asia's No. 1 Total Licensing & Merchandising Business Leader {{대체 텍스트 노출}}

In addition to licensing and merchandising business, the division also carries out the general character business including animation distribution, sourcing, and value-added business for domestic and global markets.
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Character Business

The division is leading the domestic character business not only through CJ E&M’s own IP such as <Rainbow Ruby> and <Robot Train> but also through the L&M business from overseas IP including <DreamWorks>, <Peppa Pig>, and <Yo-Kai Watch>.

Global Business

The Animation Business Division is co-producing, distributing, and licensing global content based on strong partnerships in overseas regions. In 2015, the division opened a branch office in Shanghai, China, and began actively targeting the Chinese market.

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Japanese Business

Based on a close partnership with leading animation companies, broadcasters, toy companies, and character licensing companies in Japan, the Animation Business Division is importing excellent Japanese productions and conducting joint projects. In addition, the division is expanding its influence over the global market through the export of domestic productions to Japan and joint efforts with Japanese companies.

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