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The SIA Festival for Millennials is Korea's first festival targeting millennials. The festival provides curation of different contents ranging from fashion, beauty, technology, exhibition, and music in accordance to the tastes of millennials. Its lifestyle content created through collaborations with prominent brands, celebrities, and influencers will appeal to the millennial generations.
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Get it Beauty Fair

You can experience <Get it Beauty>, Asia's No. 1 beauty program, at the SIA Festival for Millennials. Fans can experience Asian beauty trends directly by watching the product launch as well as testing various products only seen on TV.

Fashion & Lifestyle
Collaboration

Collaboration between inspiring brands and top-class celebrities. You can experience collaboration-based collections created through the SIA Festival for Millennials

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Make it Happen Experiences

The SIA Festival for Millennials features a social flea market, global musicians' performances, curated cuisine, and lifestyle leaders' talk shows that fascinate millennials.

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