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- CJ ENM Unveils Global Music Business Blueprint for 2025 In Celebration of Mnet's 30th Anniversary
- Outlines Three Key Pillars of 2025 Global Music Business Strategy — Establishment of New Global Label, Global Content Production, Enhancement of Mnet Plus
- Vows to Keep Spearheading Global Expansion of K-Pop and CJ ENM’s Music Content
Leading entertainment company CJ ENM today announced its global music business roadmap for 2025, focusing on three key pillars for its music business in a bid to strengthen its position in the global music industry and spearhead global expansion of K-pop. Under the title “Mnext: Worlds of Mnet Since 2025,” the company held an event in Seoul on Tuesday to commemorate its music channel Mnet’s three-decade journey and outline its vision.Mnet launched as a music cable channel on March 1, 1995. Since that date, Mnet has been synonymous with K-pop and consistently pioneered formats that defined the K-pop music landscape for generations at home and abroad. In celebration of its three-decade legacy, Mnet launched a new brand slogan — “K-POP GENERATION Mnet,” reflecting its unwavering commitment to bring people together through music beyond ages and borders.Designed to solidify its position as a global music IP powerhouse, CJ ENM will focus on three pillars for its music business through 2025:- Global Label: CJ ENM plans to launch a new global label within this year, following the success of WAKEONE and Japan’s LAPONE ENTERTAINMENT. Building on its track record of bringing K-pop artists onto the global stage through an established training system, the company aims to connect global artists with fans around the world through this new project.- Global Content: The company also plans to produce content beyond K-pop, targeting broader audiences around the world and collaborate with global partners to create global content. Upcoming programs include:- WORLD OF STREET WOMAN FIGHTER: This groundbreaking series brings together female dance crews around the world, transforming dance battles into a world-class spectacle- BOYS II PLANET: The world’s first-ever K-pop global twin project to form two different debut groups for two different languages and regions- KPOPPED: An eight-episode song battle series in collaboration with Apple TV+- BAND PROJECT (working title): A global audition show to form a global band- Unpretty Rapstar: HIP POP Princess: A new joint project between Korea and Japan is set to be premiered in the second half of the year, bringing together production teams from Mnet’s “Unpretty Rapstar,” and “STREET WOMAN FIGHTER.”- Global Platforms: KCON, the world’s No.1 K-POP Fan and Artist Festival KCON, and MAMA AWARDS, the world’s No.1 K-POP Awards, will continue their roles as flagship platforms to connect fans around the world and bring K-pop to global stage. Through digital platform Mnet Plus, the company will further enhance fan communication and expand fan experiences. The interactive digital platform has garnered 27 million subscribers, while its monthly active users passed 7 million and facilitated around 320 million votes from fans in just three years since its launching in 2022."Through our triangle strategy of global multi-labels, global content, and global platforms, we will showcase CJ ENM's distinctive value to the global music industry," said Harry H.K. Shin, Head of Music Entertainment at CJ ENM.Kim Jiwon, Head of Mnet Plus Business, detailed plans to enhance the platform through three core elements: K-pop content, fan communication, and global commerce. The platform will strengthen its content such as by creating its original content like ‘SUMBAKKOKJIL (Hide and Seek),’ and by providing more fan-interactive content as well as K-pop-related and Mnet Plus exclusive content, Kim added. Through “Mnet Plus Merch” beta service in April, the platform will further strengthen its competitiveness by connecting online and offline commerce based on CJ ENM-owned IP and providing limited-edition products.The company reaffirmed its commitment to accelerating the expansion of K-pop and its music content at home and abroad through its MCS (Music Creative eco-System), which encompasses IP planning, platforms, and management. It has pledged to keep expanding its music business ecosystem as part of its ongoing efforts to create opportunities for talented artists, cooperate with small and mid-sized businesses and forge global partnership.Since the launch of its entertainment business in 1995, CJ ENM has been at the forefront of the Korean cultural industry as the K-content visionary. The company will continue to spread and expand K-pop’s global landscape through its robust content production, enhanced platform operation and talent development expertise.4월. 16. 2025 - CJ ENM Amasses Consecutive Drama Hits With Achievements on Global Streamers
Leading entertainment company CJ ENM’s dramas this year are amassing consecutive hits on global streamers. The K-content powerhouse is exploring different content formulas from classic romantic comedies to raw webtoon adaptations and scoring accomplishments, with its latest romantic comedy <My Dearest Nemesis> ranking at the top in 101 regions on Rakuten Viki, and also reaching heights on Vidio.
<My Dearest Nemesis>, produced by Korea's Leading Scripted TV Studio, Studio Dragon, wrapped up with solid achievements on Rakuten Viki, Vidio, and more. The quirky rom-com piece quickly positioned as a fan favorite immediately following its release, sweeping the top spots in 101 regions for 6 consecutive weeks on the global OTT platform Rakuten Viki including the United States, Brazil, Mexico, France, Australia, and India. With the show also marking the biggest Indonesian streamer Vidio’s first time acquiring an exclusive first run from CJ ENM, <My Dearest Nemesis> became the platform’s top-performing K-drama since it launched, reaching the peak of its K-drama category throughout the show’s broadcasting period.
Previously in January, the company signaled a strong start of its 2025 drama lineup with the TVING original <Study Group> produced by Studio Dragon. An adaptation of the original webtoon based on a high school action story, this fresh take was praised for its acting and visual elements that felt like coming right out of a comic book page. The show also led the number of weekly paid subscribers on the No.1 K-content streaming platform TVING since its release and ranked in the top five in 147 regions on Rakuten Viki.
Jaehee Hong, SVP of Content Business at Rakuten Viki, addressed CJ ENM’s achievements on the platform. Having acclaimed <Study Group> as the “funniest underdog action show you’ll ever watch,” Hong recognized <My Dearest Nemesis> for “delivering a well-thought-out narrative that resonated globally, adding unexpected twists to what may seem as rom-com clichés.”
Also queued up from CJ ENM are the freshly launched TVING original <Way Back Love> and tvN <Second Shot at Love> coming up in May. <Way Back Love> was previously invited to the “On Screen” section of the 2024 Busan International Film Festival for an exclusive premiere, which garnered the audiences’ attention at the festival. The show is the first OTT series produced by CJ ENM’s Film Business Division and is streaming now on TVING in Korea. The highly anticipated <Second Shot at Love> is the story of a self-proclaimed rational drinker who reunites with her alcohol-hating first love and takes on a sobriety challenge in this romance, coming to the No.1 K-content channel tvN in May.
Hyoju Jeon, Head of Global Marketing at CJ ENM said, “CJ ENM is ready to present titles that will undoubtedly captivate global fans’ attention. As a global IP powerhouse, CJ ENM will pursue diverse content portfolios that will provide refreshing and cathartic experiences for the viewers.”
4월. 03. 2025 - CJ ENM Signs Partnership with Academy Museum of Motion Pictures to Bridge Hollywood with Korean and Asian Cinema
- Three-year partnership to support programming opportunities for Korean and Asian creators
- Partnership starts with support of the Academy Museum’s new exhibition 'Director's Inspiration: Bong Joon Ho' opened on March 23
Celebrating its 30th anniversary in 2025, leading entertainment company CJ ENM announced today its three-year partnership agreement with the Academy Museum of Motion Pictures.
This partnership aims to expand the presence of not only Korean but also outstanding Asian films in mainstream Hollywood, building on CJ ENM's success in leading Korean cinema's global advancement. For the next three years, CJ ENM will support the Academy Museum’s programs of various Asian creators to global audiences.
Located in Los Angeles, The Academy Museum of Motion Pictures is the largest museum in the world devoted to the arts, sciences, and artists of moviemaking.
In support of the partnership, Amy Homma, Director and President of Academy Museum of Motion Pictures and Jenny Galante, Chief Revenue Officer at Academy visited South Korea on March 17. This was the first official Academy Museum leadership trip visiting Seoul, Korea. During their visit, they explored CJ ENM’s cutting-edge facilities, such as the Virtual Production (VP) Stage at CJ ENM Studio Center in Paju and the four-sided SCREENX theater at CGV Yongsan I-Park Mall. They also met with renowned Korean creators to discuss ways to strengthen collaboration with the Korean film industry.
As the partnership's first initiative, CJ ENM has helped support Director Bong Joon Ho's exhibition 'Director's Inspiration: Bong Joon Ho' opening March 23. 2025 (LA time), as well as the accompanying film screening series. This is the first museum exhibition dedicated to the internationally acclaimed, Oscar®–winning film director. Focusing on Bong's creative process and cinematic inspirations, it will display over 100 original items including storyboards, research materials, film posters, concept art, creature designs, props, and on-set photographs. The exhibition space will also feature a creative workspace filled with various objects that inspired Bong's films.
A CJ ENM representative stated, "Since 1995, we have worked tirelessly for 30 years to promote the value and status of Korean cinema. Through this partnership, we hope to contribute to the successful global establishment of Asian creators who possess both distinctive artistry and mass appeal."
“We’re so thankful to Academy Museum Trustee Miky Lee and CJ ENM for their support of the Academy Museum and dedication to showcase Korean Cinema in our galleries and programming,” said Academy Museum Director and President Amy Homma. “'Director's Inspiration: Bong Joon Ho will give our visitors insight and a deepened understanding of Bong’s creative processes, and we are excited to continue to share in-depth explorations of Korean stories in the future through this partnership.”
Miky Lee, Vice Chairwoman of CJ, has been a steadfast supporter of the Academy Museum since joining its Board of Trustees in 2019. She has championed greater diversity and inclusivity, helping to elevate voices of filmmakers from a wide range of backgrounds. She also served as Vice Chair of the Board, and she was honored with the Pillar Award at the 2022 Academy Museum Gala in recognition of her leadership and contributions.
Global in outlook and grounded in the unparalleled collections and expertise of the Academy of Motion Picture Arts and Sciences, the Academy Museum offers exceptional exhibitions and programs that illuminate the world of cinema.
3월. 24. 2025