Trendsetter,
Gen Z and the Leader of the Entertainment
Scene, CJ ENM
Gen Z's Favorite
CJ ENM Content
of the Month
EXchange 3, and NANA TOUR with SEVENTEEN that maximized immediate engagement
through multi-dimensional character portrayals!
Highest Digital Views
Became a meme overnight with a single teaser & reached 6 million views in record time
EXchange 3 is a phenomenon among Gen Z. It called for the excitement and anticipation of viewers after the teaser was released, with it taking over the trends on X and turning into a meme. After the release of the first episode, it instantly became the number one contributor to people signing up for TVING! The accumulated view count for the first episode passed 6 million views in just 6 days. This is twice as fast as the first episode of Season 2.
The line from the teaser pulled us in!
“If you had just said, ‘Honey, I’m sorry,’ I wouldn’t even be on this show.” The line can be applied to any couple and leave them with lingering, untold narratives, causing it to become a widespread meme. It's almost like a magical line that creates a plausible breakup narrative in minutes.
As the viewers' curiosity continues to escalate upon seeing Da-hye crying all the time, the story of her 13-year relationship with Dong-jin is finally revealed. Watching people move onto other people is fun, but watching the process of exes wrapping up their relationship with one another is also the charm of EXchange, won't you say so?
An unrivaled love story focused on one’s ex is what pulls people in
Could it be that Gen Z, who seek efficiency in everything, might be attracted to X because an ex-partner is someone with whom they can build a better relationship without having to waste time and explore anew in a society where every minute and second is essential? If you can’t stop going back and forth between love and regret when you think about your ex, blocking their number may be a good idea before you watch EXchange.
Find out more about EXchange 3.
Highest Viewership Rating
First by a landslide in ratings among teens with multi-dimensional characters
Reaching a peak viewership rating of 10.5% by the sixth episode and placing first in ratings among teens, Marry My Husband is proving that it's the talk of the town on various online communities and social networks. It placed within Amazon Prime Video’s TOP 10 list, the first of K-dramas to do so, and is continuing to rise in global popularity! Thanks to the drama’s popularity, attention to the original webtoon resurfaced as well, and the turnover rose 17 times after the first episode. It topped the popularity survey of January because it became a hot topic among Gen Z in dire need of a dopamine rush with its non-frustrating storyline and villainous characters who showed off their phenomenal acting to pull viewers in.
We enjoyed the refreshing moments!
Some dramas are frustrating from start to finish, with just a rushed-up revenge plan executed at the end. But Marry My Husband is 100% ruthless from the very beginning, and its unobstructed, smooth plot seems to blow away the fatigue from everyday life. Just like the scene, “I have a piece of trash to discard...” that even Lee Dae-Hwi reenacted, please continue to keep us gratified!
What if you were to gain a cheat key that allows you to attempt a retry at life with the knowledge you have from your previous life? As expected, Kang Ji-won started by studying stocks as soon as she was given a second chance, and even Yoo Ji-hyuk purchased stocks despite his already rich status. A lot of Gen Z was jealous about this, yet felt it thrilling as well!
Their success comes from relatable characters and non-frustrating storyline
People had expected another cliché time-slip drama, but it’s actually a refreshing story of gratifying revenge against trashy villains, thanks to the actors sincere portrayal of their characters. However, the real dopamine party starts now! Since you got rid of Yoo Ji-hyuk's frustrating horn-rimmed glasses, the world is your oyster, Kang Ji-won!"
Find out more about Marry My Husband.
Most Buzzworthy Person
The hottest CJ ENM content that put SEVENTEEN first in the Idol Brand Reputation Rankings
The NANA TOUR effect put SEVENTEEN first in the January Idol brand Reputation Rankings and first on CJ ENM’s Most Buzzworthy Person ranking. It struck a chord in the hearts of CARAT with its moments that showcased the members well and was so fun that even Gen Z viewers who weren’t fans became ones through NANA TOUR. For Gen Z, who is constantly pursuing romance and adventure, seeing SEVENTEEN enjoying the situation they were thrown into, despite the inconvenience, felt like youth itself.
We liked the triangular push-and-pull relationship
BOO SEUNG-KWANtrol, who always showed self-control through thorough self-care, opened his eyes to the delicious dishes in Italy, the country of taste, and enjoyed true happiness! The way he let loose gave happiness and provided something new for fans while giving healing and laughter to general viewers.
Many points touched the hearts of fans to the point of thinking that all the staff members might be a CARAT. From the 17-second teasers, captions overflowing with love and true healing moments from the members... They didn't miss out on showing the new sides of my bias that I thought I knew well, along with the parts I already loved about them.
Moments from the cast members that can only be seen on NANA TOUR was its popularity point
With each episode, the show made its way onto the Trending Topics on X, showing SEVENTEEN and the production team’s ability to keep the popularity going. It caught the hearts of fans by showing moments that make you suspect if the staff members are all CARATs and sides of the members that even fans didn’t know. The six-night and seven-day trip with SEVENTEEN. Did they survive until the end? Tune in to find out!
Find out more about NANA TOUR with SEVENTEEN.
PLUS
Apartment 404
A real-life mystery entertainment show transcending time and space that
BLACKPINK’s Jennie fell into
“A real-life mystery entertainment show? I'm tuned in 404%”
“I'm already looking forward to God Yoo and Scaredy-cat Jennie’s chemistry!”
Catch the first episode on February 23
'heart' button!