Trendsetter,
Gen Z and the Leader of the Entertainment
Scene, CJ ENM
Gen Z's Favorite
CJ ENM Content
of the Month
Discover CJ ENM content that got Gen Z excited!
Highest Digital Views
<Earth Arcade 3>
Over 20 Million Views on Social Media!
A Variety Show with Unmatched Trend Power
“If you didn't catch Earth Arcade this week, you're missing out.”
From big sis Eunji, undercover genius Mimi, comedian-in-the-making Youngji, to innocent maniac Yujin—Season 3 is stronger than ever. Each episode drops viral moments, pushing related clips to over 20 million views total across social platforms. The show hasn’t missed the #1 spot in viewership ratings, proving its massive popularity. With just one scene, it brought a 20-year-old K-drama back into the spotlight and turned a random moment into a trending meme. Now in its fourth year, how has the new season captured the hearts of Gen Z with such influence?
Casual setting creates characters in the best way
What happens when you mix cast members' raw personalities with producers’ flexible setups? A Gen Z-friendly playground where every interaction becomes viral. Like Eunji—aka the k-drama stan—who went head-to-head with the production crew to crown the ultimate stan. That scene alone made K-drama I’m Sorry, I Love You skyrocket in streaming, with Gen Z viewership up 67x.
Who could forget self-declared “Buldak President” Youngji's unexpected spicy ramen recipe competition with the crew? Serious cooking attitude, unfiltered judging, and zero plans—just vibes. After airing, viewers flooded SNS with their own fiery buldak challenges. This is the magic of Earth Arcade: producers reacting quickly to the cast's reaction, spunning interests into fun content.
From Gen Z Panic to Gen Z Pros, The Production Crew Levels Up
At first, the producers seemed overwhelmed by the Gen Z energy. Now? They speak the language fluently. This season, fans are saying the show is “nonstop fun”—thanks to producers who’ve mastered Gen Z humor, pace, and unpredictability. Even in-between moments—traveling, waiting, resting—become content through their chemistry with the cast. It’s not just about the games anymore. It’s about the relationship. We can’t wait to see what legendary chaos this cast–crew combo brings next.
Find out more about Earth Arcade 3
Highest Viewership Rating
<World of Street Woman Fighter>
Mnet’s Fifth Mega-Hit
Original Dance Series!
The third season of Street Woman Fighter, now titled World of Street Woman Fighter (WSWF), is back and bigger than ever. Top-tier dancers from Korea, the U.S., Japan, Australia, and New Zealand are battling it out on stage, and audiences around the world are loving every minute. The hype began early with over 1 million teaser views. Since premiere, WSWF has ranked #1 for five consecutive weeks in its target 15–39 demographic and driven a 577% surge in TVING subscriptions compared to Season 1—its most successful run yet. Korea's Mega Crew performance hit 10 million views in just 3 days, setting a franchise record for fastest and most-watched stage.
Respect-fueled battles between pros hook audiences
Ten years after a crushing loss, Japan’s Ibuki challenged Korea's Lip J in what became a revenge match. With equally fierce yet uniquely different styles, their showdown became an iconic moment. But what truly moved viewers was the deep mutual respect between two of the world’s top “Waacking Queens”—making it a legendary highlight of the season.
Though the global crew lineup hinted at a “battle of nations,” Gen Z fans are rooting dancers based on vibes, style, and values—not nationality. Their appreciation extends to dancers’ personalities and visual charm. This shift in fandom has made stars out of international contestants, with BUMSUP (#1) and Kyoka (#2) ranking high in Korea’s non-drama celebrity buzz index.
Airing in 38 countries,
WSWF is captivating global fans
WSWF is capturing attention not only from the contestants' countries, but across the globe. In Japan, where it airs simultaneously on ABEMA, WSWF ranked #1 in the K-POP genre for 3 consecutive weeks. In China, it topped iQIYI’s variety show category, and in the U.S. and Canada, it became the most-watched K-content among 300+ titles on Apple TV+ and Amazon Prime Video. Stay tuned as more battles of global dance professionals unfold.
Find out more about World of Street Woman Fighter
Most Buzzworthy Person
<Study Group>
Webtoon Done Right!
A Live-Action Hit That Delivers
TVING’s original series Study Group brought the beloved webtoon to life with even more dynamic action—and viewers are loving it. Yoon Ga-min’s “study nerd with fists of fury” performance quickly went viral, landing at the top of TV cast rankings and leading TVING’s paid subscriptions for five consecutive weeks. As of 2025, it still holds the #1 spot among all TVING original dramas. With pitch-perfect casting, a standout OST, and scenes that match the webtoon’s spirit beat-for-beat, Study Group has captivated longtime fans and first-timers alike.
200% synchronized glaze and action immerse viewers
Study Group stuns with bold performances and slick direction. Especially praised is Hwang Min-hyun’s portrayal of Yoon Ga-min—described as “pure-eyed psycho,” “quiet powerhouse,” and “munchkin character”. The actor's total character transformation had viewers raving with comments like “Hwang Min-hyun is rediscovered” and “This is his breakout moment.”
The original webtoon creator was also amazed after seeing the actual production. The drama version enhanced the story’s spirit with live-action flair and music, satisfying previous webtoon fans while appealing to new viewers. Even bringing to life the webtoon’s infamous “forbidden uncle moves” had audiences waiting for what crazy skill will show up next.
Top 5 in 143 countries,
K-School action hits hard
Through global streaming, Study Group landed in the Top 5 weekly charts in 143 countries. It also boasts a 9.8 rating on Rakuten Viki and 8.3 on IMDb, showing international praise not just in hype, but in quality as well. From “finger-flick games” to epic roundhouse kicks, its uniquely Korean style of action has definitely hooked global viewers. TVING’s lineup of bold, next-gen K-school originals are worth keeping your eyes on.
Find out more about Study Group
PLUS
Boys II Planet
K-pop world-scale debut project
"The first step of the boys who will set your heart on fire"
Premieres on July 17 (Thursday)
'heart' button!