Trendsetter,
Gen Z and the Leader of the Entertainment
Scene, CJ ENM
Gen Z's Favorite CJ ENM Content
Gen Z are drawn to content
that can be
discussed together
Online Community PICK
<Bon Appétit, Your Majesty>
The cuisine and characters worth dishing about
NO.1 in Buzz and Viewership for 2025 Dramas!
“Food, survival, and growth” are the three essential elements of K-content, and Bon Appétit, Your Majesty embodied them perfectly. Global cuisines were reimagined as royal dishes from the Joseon Dynasty, touching even a tyrant’s heart—and captivating Gen Z audiences who take food seriously. The show ranked No.1 in digital buzz for five consecutive weeks, recording the highest buzz and a 16.9% household viewing rate, the highest among 2025 miniseries.
Its two leads redefined their careers: one as a royal chef creating timeless dishes, the other as a charming young tyrant. The New York Times hailed it as “a romantic comedy that conveys love through the language of food.” Loved by both foodies and romance fans, the drama topped Netflix charts in 42 countries and entered the Top 10 in 93, proving its global appeal.
The jazzed-up flavor descriptions gave the delicate dishes a real kick!
Recipes developed by top Korean chefs were actually featured in the drama to capture the king's palate.
Witty names from the perspective of the Joseon Dynasty, such as Macron (Macaron) and Beosta (Pasta), added to the fun.
Above all, the tyrant's firsthand reactions to the dishes were the "kick" of this drama. The tasting scenes, with convincing facial expressions and campy aesthetics combined with CGI, recorded 990,000 views, the show's personal best, and led Gen Z to chat excitedly about each episode.
Falling for the irresistible charm of a tyrant king who is romantic only to one woman.
A tyrant should overturn tables, but King Yi-heon eagerly waits for the meals brought by royal chef Yeon and runs wild with love. King Yi-heon (Lee Chae-min), who supported the three-star Michelin chef Yeon Ji-young (Yoon-a) to shine in Joseon, received a perfect score as a romantic male lead.
Authentic Reaction
A tyrant who is super picky but only sweet to the confident heroine fit the taste buds of viewers. At first, King Yi-heon threatened royal chef Yeon, putting her neck on the line. However, the way he transforms through sincere dishes and only thinks about what Ji-young likes, swept me off my feet.
Retaining the essence of romantic comedies
but with Michelin-style details to appeal to Gen Z's algorithms
Historical drama, romance and food — familiar ingredients found in K-dramas. Yet the creators seasoned them with meticulous care so each could bring out the best flavor. Romance was served as the main dish, supported by well-crafted characters, humor, and vivid CGI for tasting scenes, all beautifully plated as a historical drama. The creators worked like Michelin chefs.
Though time-slip stories are nothing new to Gen Z, such refined detail was a first. They didn’t react just because it looked new or quirky; every element was skillfully cooked, prompting Gen Z, as demanding as Michelin critics, to review and share it right after tasting. Like a 12-course royal feast, this drama will be remembered as the ultimate K-food romance.
Find out more about Bon Appétit, Your Majesty
Social Media PICK
<BOYS II PLANET>
Star creators from 230 countries united
to save their favorite idols,
driving Mnet Plus to 20 million monthly active users
BOYS II PLANET proved yet again its global influence amid the high enthusiasm of K-POP fans hoping to help their bias debut with their own hands. Not only did it remain in the top spot when it came to social media buzz throughout the show, but there was a total of 69.08 million votes from 230 countries across the globe through Mnet Plus. As a result, the Mnet Plus app recorded up to 7.62 million users daily and 20 million users monthly, a scale comparable to global social media apps. Star creators, who voluntarily promote their biases, have come together as a global fandom and engaged passionately.
There was plenty of content that highlighted the participants’ unique charms!
Gen Z began by finding their cup of tea. Star creators were able to take a good look at each participant through self-introductions full of fun facts or personal fancams. In addition, a "Preference Board" that listed all participants and narrowed them down through elimination went viral on social media. By narrowing them down, they eventually identified their biases that led to "votes."
Authentic Reaction
At first, I thought 160 boys were too many. But as I got to know them one by one, I found myself choosing those who appealed to me. I chose my bias, who made my heart burn with passion, through a Preference Board. From then on, I became a fan and fully dived into my bias. When I shared the Preference Board with my friends, some were steadfast, while others wavered. However, they all devoted their energy to promoting their bias for two months.
Voting wasn't the only way to save our biases!
Fans were restless as they had to support their bias, whom they had chosen after a pursuit of taste, on their debut. They not only actively participated in voting on Mnet Plus, but also showcased their voting certificates on social media to share their picks and encourage others to vote.
Additionally, they continued to support their bias through special content on Mnet Plus, including sending support that directly benefited their bias and Planet Cards, which were printable digital photo cards. As a result, Mnet Plus established itself as an interactive platform where fans' support reached participants, providing everything fandoms need to support their biases.
Authentic Reaction
I opened Mnet Plus every day during BOYS II PLANET. Voting gave me Alpha Energy, which I could be used to "Support" my bias, making him a pre-debut model. When my pick was chosen, I felt proud, as if I had raised him myself. I took photos with his frame and kept buying digital photo cards to complete my collection.
With a heart-stirring journey designed to discover their favorites,
star creators advanced to Alpha!
BOYS II PLANET redefined survival shows. Fans didn’t pick a single bias from the start; instead, position missions with various concepts—refreshing, sexy, powerful—highlighted each participant’s charm. Fans narrowed their choices from 8 to 1. This allowed Gen Z to dive deeper into the journey of finding their bias.
This “Getting to Know Myself” trend, like MBTI and numerology, resonated globally. The semi-final video hit 5M views, and all four New Track Assignment songs charted in Korea. From "Chains," which embellished the Debut Concept Battle, to the final song "Never Been 2 Heaven," the show’s energetic vibe shone through.
Through the final round, ALPHA DRIVE ONE was born—ushering in the next sprint of K-POP.
Find out more about BOYS II PLANET
Live Chat PICK
TVING's <Wanna Watch?>
Where like-minded people come together!
A real-time interactive OTT
with 10× more chatting than other live talk platforms
TVING is evolving into a co-watching OTT platform, creating a real-time interactive space that blends live streaming, chatting, and community features. Its service Wanna Watch? allows users with similar tastes to chat and watch together, drawing active participation. For The Great Escape: The Story, chat volume soared 10 times higher than Korea’s largest portal’s live talk and 40 times higher than TVING Talk in the same hour. As expected, content becomes more engaging depending on who you watch it with. TVING is quickly emerging as Gen Z’s playground, where they discuss dramas, variety shows, and sports in real time with people who share their interests.
We can drop all our inside jokes and memes!
Baseball is best when watched with fellow baseball lovers or fans of the same team. Each club uses different nicknames and memes, but it's amusing how everyone seems to understand everything in Fandom Relay. It was highly satisfying even for fans who couldn't attend the games, as they could still cheer for their team alongside people they clicked with and hosts who represented them.
Authentic Reaction
Fandom Relay is like my home stadium. Since fans are allowed to cheer as much as they wish, a wide range of genuine reactions emerge. Sometimes, it's more entertaining than attending the games in person. Another highlight is seeing if the team actually wins the game when a host, renowned as the "winning fairy," is featured.
Gathering with everyone else and solving questions together,
I felt like an actual player in the game!
When we watch mystery variety shows, we sometimes envy the cast who get to play the games in person. In that case, Wanna Watch The Great Escape : The Story? is the perfect choice. The charm of Wanna Watch? lies in its community of fans of The Great Escape series, who gather to interpret clues together. From Orbit's nonsense to game genius Hong Jin-ho, etc., novel perspectives from hosts brought fun and newness to the reasoning process.
Authentic Reaction
Even after finishing The Great Escape, I forgot some details. On Wanna Watch?, fans point out scenes I’d have missed alone. Sometimes I wonder why cast members act in certain ways, but watching with others makes me realize I’m not the only one thinking that—it’s comforting and fun.
From solo streaming to shared excitement—
TVING is now a buzzing community where true fans can say it all.
Gen Z prefers engaging with content alongside others rather than watching alone. TVING’s Wanna Watch? goes beyond co-watching by carefully designing “who and how” to watch. Beyond sports, dramas, and variety shows, it matches users based on favorite teams and content preferences.
Mystery lovers, past winners, experts, and even actors serve as special hosts who deduce, comment, and satisfy curiosity, while the chat allows honest, real-time discussion. By connecting viewers and sparking lively interactions, Wanna Watch? is shaping TVING into a Gen Z–focused viewing community.
Find out more about Wanna Watch?
PLUS
EXchange 4
A dating reality show where participants embark on a journey to find their own love as they revisit past relationships and encounter new connections.
Past lovers reunite, new feelings blossom.
Premieres on October 1 (Wednesday)
'heart' button!
Authentic Reaction
"I can’t watch mukbangs without thinking of the CGI in Bon Appétit, Your Majesty."
The dishes are appetizers; the reactions are the main course. Shrimps fly, volcanoes erupt, and a phoenix serves delicacies—the CGI is phenomenal.