MAMA AWARDS has steadily grown its status as the most influential music awards of K-POP - expanding its appeal to global audiences beyond Asia.
The magnitude of MAMA AWARDS' global presence: 540 million votes by fans around the world and 2.2 billion views of the award ceremony in digital content.
MAMA AWARDS has evolved to become the cultural epitome of K-POP, celebrating the values of diversity and novelty and challenging prejudice and intolerance.
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