Leading entertainment company CJ ENM today announced its global music business roadmap for 2025, focusing on three key pillars for its music business in a bid to strengthen its position in the global music industry and spearhead global expansion of K-pop. Under the title “Mnext: Worlds of Mnet Since 2025,” the company held an event in Seoul on Tuesday to commemorate its music channel Mnet’s three-decade journey and outline its vision.
Mnet launched as a music cable channel on March 1, 1995. Since that date, Mnet has been synonymous with K-pop and consistently pioneered formats that defined the K-pop music landscape for generations at home and abroad. In celebration of its three-decade legacy, Mnet launched a new brand slogan — “K-POP GENERATION Mnet,” reflecting its unwavering commitment to bring people together through music beyond ages and borders.
Designed to solidify its position as a global music IP powerhouse, CJ ENM will focus on three pillars for its music business through 2025:
- Global Label: CJ ENM plans to launch a new global label within this year, following the success of WAKEONE and Japan’s LAPONE ENTERTAINMENT. Building on its track record of bringing K-pop artists onto the global stage through an established training system, the company aims to connect global artists with fans around the world through this new project.
- Global Content: The company also plans to produce content beyond K-pop, targeting broader audiences around the world and collaborate with global partners to create global content. Upcoming programs include:
- WORLD OF STREET WOMAN FIGHTER: This groundbreaking series brings together female dance crews around the world, transforming dance battles into a world-class spectacle
- BOYS II PLANET: The world’s first-ever K-pop global twin project to form two different debut groups for two different languages and regions
- KPOPPED: An eight-episode song battle series in collaboration with Apple TV+
- BAND PROJECT (working title): A global audition show to form a global band
- Unpretty Rapstar: HIP POP Princess: A new joint project between Korea and Japan is set to be premiered in the second half of the year, bringing together production teams from Mnet’s “Unpretty Rapstar,” and “STREET WOMAN FIGHTER.”
- Global Platforms: KCON, the world’s No.1 K-POP Fan and Artist Festival KCON, and MAMA AWARDS, the world’s No.1 K-POP Awards, will continue their roles as flagship platforms to connect fans around the world and bring K-pop to global stage. Through digital platform Mnet Plus, the company will further enhance fan communication and expand fan experiences. The interactive digital platform has garnered 27 million subscribers, while its monthly active users passed 7 million and facilitated around 320 million votes from fans in just three years since its launching in 2022.
"Through our triangle strategy of global multi-labels, global content, and global platforms, we will showcase CJ ENM's distinctive value to the global music industry," said Harry H.K. Shin, Head of Music Entertainment at CJ ENM.
Kim Jiwon, Head of Mnet Plus Business, detailed plans to enhance the platform through three core elements: K-pop content, fan communication, and global commerce. The platform will strengthen its content such as by creating its original content like ‘SUMBAKKOKJIL (Hide and Seek),’ and by providing more fan-interactive content as well as K-pop-related and Mnet Plus exclusive content, Kim added. Through “Mnet Plus Merch” beta service in April, the platform will further strengthen its competitiveness by connecting online and offline commerce based on CJ ENM-owned IP and providing limited-edition products.
The company reaffirmed its commitment to accelerating the expansion of K-pop and its music content at home and abroad through its MCS (Music Creative eco-System), which encompasses IP planning, platforms, and management. It has pledged to keep expanding its music business ecosystem as part of its ongoing efforts to create opportunities for talented artists, cooperate with small and mid-sized businesses and forge global partnership.
Since the launch of its entertainment business in 1995, CJ ENM has been at the forefront of the Korean cultural industry as the K-content visionary. The company will continue to spread and expand K-pop’s global landscape through its robust content production, enhanced platform operation and talent development expertise.