Hip-Hop Group H//PE Princess Signs With Warner Music Group

CJ ENM and Hakuhodo’s Chapter-I, Amoeba Culture and Warner Music Group Establish Global Management for Seven-member Global Hip-Hop Rookie Group H//PE Princess, Formed Through Korea-Japan Co-Production Survival Show <Unpretty Rapstar: HIP POP Princess>  
 

 H//PE Princess, a seven-member hip-hop group under ‘Chapter-I’ –a joint venture established by CJ ENM and Hakuhodo, global top ten integrated marketing and innovation company – has signed a global deal with Warner Music Group ahead of their highly anticipated debut in the first half of 2026.

H//PE Princess will be co-managed by Chapter-I and Amoeba Culture in Korea, while Warner Music Group will oversee the group’s activities in Japan and their broader expansion across Asia. H//PE Princess is the first K-pop group to receive Warner Music Group’s full-scale promotional support, reflecting  Warner Music Group’s early recognition of the group’s potential.

H//PE Princess was formed in December 2025 through Chapter-I’s first joint project, Korea-Japan co-production survival show Unpretty Rapstar: HIP POP Princess, and  is the first artist managed under Chapter I.

Consisting of COCO, YSY, YUJU, DOI, RINO, NIKO and SUJIN, H//PE Princess is a global hip-hop group. The group’s name reflects their ambition to forge their own path, transcending genre and regional boundaries while telling the stories of their generation in their own authentic voice. Korean hip-hop veteran Gaeko of Dynamicduo, will produce the title track for the group’s debut album. 

CJ ENM said in a statement, “With H//PE Princess preparing to debut in the first half of this year, we have built a strong foundation for the group. Through this partnership with the leading global music company, we look forward to introducing H//PE Princess to a broader global fanbase as they embark on their journey beyond Asia.”

Massahiko Yamada, President and CEO of Chapter-I, said “We are delighted to have signed this global agreement with Warner Music Group, a company with a proven track record of delivering success for numerous global artists. We believe this partnership will generate remarkable synergy and accelerate H//PE Princess’s global activities”

Lofai Lo, President of Warner Music APAC said “I’m super excited to work closely with H//PE Princess and help this newly minted group turn audiences around the world into passionate fans. By harnessing our global network and cutting-edge marketing capabilities, while opening the door to international collaborations, as we develop their long-term careers worldwide.”