Warner Bros. Discovery and CJ ENM Ink Strategic Partnership

- Korean co-production partnership to create a K-drama pipeline for HBO Max

- HBO Max to be the streaming home of TVING in key regions across Asia Pacific, with exclusive branded TVING hub featuring premieres of new original K-dramas and the best of CJ ENM and TVING’s scripted and unscripted entertainment

Leading entertainment companies Warner Bros. Discovery (WBD) and CJ ENM today announced a significant content production and distribution partnership, underpinned by a mutual commitment to bringing global audiences more premium K-entertainment.

The new multi-year partnership includes exclusive premieres of original K-drama, hundreds of hours of the best of CJ ENM’s and TVING’s series, and a branded TVING hub on HBO Max in 17 markets across Asia Pacific - including Southeast Asia, Taiwan, and Hong Kong. Launching in early 2026, HBO Max subscribers will have access to exclusive premieres of TVING’s new K-drama titles, alongside existing scripted and unscripted entertainment from CJ ENM and TVING’s popular library. Ahead of the launch, fans can enjoy several K-content titles starting in November, including the premiere of the highly anticipated drama, Dear X (November 6).

The partnership also announced that the two companies will co-invest and co-produce original Korean drama for global distribution on HBO Max.

“We are honored to partner with CJ ENM, a true leader in creating universally popular stories that resonate worldwide,” said David Zaslav, President and CEO, Warner Bros. Discovery. “This collaboration marks a cornerstone of our commitment to great locally relevant stories in key markets around the world.” 

“We are proud to partner with Warner Bros. Discovery, a global powerhouse whose stories have inspired audiences for generations worldwide,” said Miky Lee, Vice Chairwoman of CJ Group. “K-content captivates audiences everywhere with its creativity and originality. At CJ ENM, our mission has always been to connect people through the power of storytelling. This partnership with Warner Bros. Discovery takes that mission to a new level, combining Warner Bros. Discovery’s storytelling legacy with CJ’s unique voice. Together, we will deliver authentic narratives that transcend borders on a platform where fans can discover new favorites, revisit timeless classics, and experience the best in global content.”

“As a long-established global leader in entertainment, we have always recognized that success requires a combination of the best of global and the best of local storytelling,” said JB Perrette, CEO and President, Global Streaming and Games, Warner Bros. Discovery. “HBO Max is the streaming destination for unique, premium storytelling so this partnership with CJ ENM, a leader in the enormously popular K-content genre, aligns perfectly with our strategy and brand.”

“CJ ENM has spearheaded the industrialization and global expansion of K-content over the past 30 years, positioning itself as a global IP powerhouse,” said Pious Jung, CEO of CJ America and President of Content, Global Business for CJ ENM. “Through our extensive partnership with Warner Bros. Discovery, we will strive for the sustainable growth of K-culture, which has now become a lifestyle for many across the globe.”

Further details on the TVING branded hub and content line-up will be shared in the coming months.