GenZCJ ENM vol.3
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Connecting Moments: Bridging the New Generation and
Trendsetter,
Gen Z and the Leader of the Entertainment
Scene, CJ ENM

Gen Z's Favorite
CJ ENM Contentcontents titleof the Month

Setting new records with familiarity: Queen of Tears, Lovely Runner, I-LAND 2 N/α
Discover the CJ ENM content that got Gen Z excited!
I-LAND 2 N/α of CJ ENM Entertainment show

Highest Digital
Views

Eye-catching signal song
Hit 10 million views in no time
I-LAND 2 N/α

kim soo-hyun Kim Ji-won from Queen of Tears of CJ ENM drama

Highest Viewership
Rating

Clichés are classic for a reason Exceeded 500 million cumulative hours in views
Queen of Tears

Byun Woo-seok from Lovely Runner of CJ ENM drama

Most Buzzworthy Person

Romantic fantasy featuring a devoted male lead
Soaring popularity domestically and globally
Lovely Runner

Highest Digital Views

I-LAND 2 N/α of CJ ENM Entertainment show

Eye-catching signal song
Hit 10 million views in no time

There was a tremendous buzz about I-LAND 2 N/α from the start. The performance video of its signal song "FINAL LOVE SONG," produced by Teddy, hit 7.5 million views soon after its release. Short clips of their stage performances recorded over 10 million views, and the global real-time streaming views of the first two episodes even surpassed that of Boys Planet. So, how did I-LAND 2 N/α captivate the hearts of Gen Z?

Signal Song from I-LAND 2 N/α of CJ ENM Entertainment show

The collaboration between the best trainees and BLACKPINK's Rosé captured Gen Z's enthusiasm!

I-LAND 2 built up people's anticipation by introducing trainees with impressive backgrounds. Unlike the typical bubbly signal songs from many audition programs, I-LAND 2 filled the stage with imposing sounds that expressed the trainees' determination and made Gen Z's hearts race.

Signal Song Performance from I-LAND 2 N/α of CJ ENM Entertainment show

The performance shined even more, thanks to the outstanding teamwork between the trainees and BLACKPINK's Rosé. The lyrics, full of determination to achieve their dreams, the addictive melody, and a unique shoelace-tying performance garnered explosive attention. Upon coming all together, the greatest performance of all time was born.

Gen Z’s Authentic Reaction

  • This season's signal song gave off a female warrior vibe, and from the beginning to the end, it felt like they were really singing about reaching the final countdown. It was as if the trainees were showing how determined they were. The song is higher in quality than the previous songs, and the styles and vibes of Mnet's I-LAND 2 N/α and The Black Label blended well into the song.

  • I'm looking forward to seeing the new girl group formed between Teddy and Mnet, which will be filled with highly talented members. I'm also curious how the contestants' hidden talents and charms will be revealed in the upcoming missions. I'll continue to watch to see how it will continue the legacy of Mnet's audition programs!

※Source: OpenSurvey on men and women aged 15-27 years, 80 respondents in total

I-LAND 2 N/α of CJ ENM Entertainment show

Everything but the title has changed
I-LAND has returned all new and better

Thanks to the speedy development and the trainees' incredible talents, people can't take their eyes off I-LAND 2 N/α for even a second. The new season introduced an iconic producer and adopted a new voting system where the trainees were each given the right to vote based on their talents. This new system has garnered a positive response from K-POP fans as it appears fresh. Stay tuned until the end to see if your favorite trainee will survive in I-LAND!

Find out more about I-LAND 2 N/α

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Highest Viewership Rating

kim soo-hyun Kim Ji-won from Queen of Tears of CJ ENM drama

Clichés are classic for a reason
Exceeded 500 million cumulative hours in views

Queen of Tears recorded the highest viewership rating in tvN drama history after its final episode recorded a phenomenal viewership rating of 24.9%. It's also generating a heated response worldwide, with videos related to the drama recording 1.76 billion views, and it exceeded 500 million global viewing hours on Netflix. Not only that, it landed at No. 2 on the "Most Talked-about K-dramas in the Past 10 Years List," and its popularity shows no signs of slowing even after the show's finale.

kim soo-hyun from Queen of Tears of CJ ENM drama

I liked the perfect combination of clichés and reverse-clichés!

The drama is built on "familiarity based on clichés," which is one of the strengths of tvN dramas. However, it also adds originality by offering "variations with reverse-clichés," resulting in an irresistible story. People were caught by this cliché-ridden drama and ended up sitting in front of the TV to watch it live.

IVE An Yu-jin from Queen of Tears Parody of CJ ENM drama

Queen of Tears brought Gen Z to tears with every episode as it told a heartbreaking story of fate. Just like the reviews posted by K-pop idols, including aespa's Karina, NCT's Hae-chan, IVE's Yu-jin, and Liz, ZEROBASEONE's Zhang Hao, lots of viewers said they couldn't escape from the Queen of Tears world even after the final episode.

Gen Z’s Authentic Reaction

  • When watching dramas filled with provocative themes, viewers tend to feel tired from all the tension. That's probably why people look for a fun story that is relatively less stressful and easier to predict. Clichés are obvious, but they always work for a reason.

  • tvN's dramas are known for their beautiful videography and incorporation of what people in their 20s and 30s love. In that sense, I believe Queen of Tears hit all the right marks. It had sophisticated directing with lots to see, and the actors led the drama with their phenomenal emotional acting. All of these came together to make the story easy to immerse in, as expected of a tvN drama.

※Source: OpenSurvey on men and women aged 15-27 years, 80 respondents in total

kim soo-hyun Kim Ji-won from Queen of Tears of CJ ENM drama

It's familiar but fresh!
Queen of Tears move even global fans to tears

The Times Magazine commented on Queen of Tears as "a fresh K-romance that breaks old customs and is worth watching," while the Japanese media even predicted "the fifth Korean Wave craze." Queen of Tears is breaking new records with its famous K-drama charms and is moving global fans to tears. There is a lot of anticipation for the phenomenal records it will continue to set in the future.

Find out more about Queen of Tears

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Most Buzzworthy Person

Byun Woo-seok from Lovely Runner of CJ ENM drama

Romantic fantasy featuring a devoted male lead
Soaring popularity domestically and globally

Lovely Runner has recorded the highest buzz scores in the first week of its release among TV dramas aired in the past year. It ranked first six weeks in a row in the "2049" viewership rating, and the cumulative number of views up to the tenth episode exceeded 500 million. It is currently breaking all the records. It's also proving its global popularity as it topped the weekly charts on Viu, the Asian OTT platform, in countries such as Indonesia, Singapore, and Malaysia. It also ranked first in 133 countries during its premiere week on Rakuten Viki, the global OTT platform.

Byun Woo-seok Kim Hye-yoon from Lovely Runner of CJ ENM drama

I wait for Monday to come, surviving on the easter eggs given!

Sun-jae continues to be charming, not just in the drama but also in behind-the-scenes videos! The behind-the-scenes videos exceeded 1.3 million views, thanks to the sweet chemistry. Lovely Runner fans make it through until Monday with still images, pre-releases, and trailers.

OST from Lovely Runner of CJ ENM drama

Drama fans learned what happens when a production team and an actor who is great at singing come together. Many viewers said they felt like it wasn't just a soundtrack for the drama but that ECLIPSE actually existed and that they were promoting their own album. It made them feel like they were fans of the actual group, ECLIPSE. Thanks to their support, the song ended up in the top 10 on digital charts!

Gen Z’s Authentic Reaction

  • I went online to review the episode after watching the show live and found over 4,200 posts written within the last 4 hours. As I've been captivated by Sun-jae and Sol's love story of 15 years, I spent the whole week waiting for Monday to come, predicting their next time-travel trip.

  • Unlike its lovely title, it has a surprising storyline, and the directors and actors make the story even more intriguing and immersive with their directing and acting, which is why I got hooked. Although it's unlikely to happen in real life, it still includes realistic factors, making it very fresh and interesting. It reminded me of my own affectionate first love and helped me take a trip down memory lane.

※Source: OpenSurvey on men and women aged 15-27 years, 80 respondents in total

Byun Woo-seok Kim Hye-yoon from Lovely Runner of CJ ENM drama

A teen romance where both become each other's saviors
A well-made time-travel dramedy

They say the time-travel setting required more diverse scenes, which is why the script was changed multiple times, and they had to re-film scenes. Although it was a risk, they worked together to make it a well-made drama. Perhaps that's why the story played out smoothly without awkward interruptions despite all the back and forth in the timeline. As the perfect "Monday Blues Cure," Lovely Runner became the most buzzworthy drama.

Find out more about Lovely Runner

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